Paper Waves

Designed for the confident, playful, and authentic Heartsoul woman, this campaign was inspired by her love of DIY vision boards and bright, beachy color. With a tight half-day shoot and limited budget, I hand-ripped and arranged the paper backdrop myself to create a dreamy, collage-style set. The result: a vibrant, expressive world where Heartsoul scrubs shine—surrounded by soft light, natural poses, and a sense of carefree optimism.