Midcentury Modern, Unapologetically Bold

For this campaign, I scouted Richard Neutra’s iconic Adler House to serve as our backdrop—a sun-drenched, midcentury modern masterpiece that mirrors the spirit of the Heartsoul woman: confident, modern, and anything but ordinary. The clean lines and open flow of the space evoke the energy of a contemporary medical office or wellness spa, creating a setting that’s both aspirational and grounded. Just like Heartsoul’s designs, the campaign celebrates beauty, functionality, and individuality in every detail—including the debut of a Disney Villain collection and fashion-forward medical bags designed to move seamlessly from shift to street. Photographer: Meredith Bruner